How much is the MarGen Dominance package?

Dominance starts from £12,950/month and is bespoke, scaling with the number of fronts (verticals, products or regions). Engagements run a 12-month minimum. It is the top tier in MarGen's ladder, above Authority (£5,950/mo).

What does Dominance add over Authority?

Dominance removes Authority's single-front ceiling. It runs the full 13-pillar Engine across multiple verticals, products or regions simultaneously, with a dedicated delivery pod, frequent monitoring and rapid-response alerting, done-with-you in-house team enablement, and (critically) a dedicated competitor-displacement workstream that actively removes named rivals from target answers.

Who is Dominance for?

Dominance is for established brands ready to own the answer across their full footprint (multi-vertical, multi-product or multi-region) and to defend that position against named competitors. It is typically the success-driven next step after winning a single category on the Authority tier.

Is Dominance just a bigger version of Authority?

It is broader and more defensive, not simply larger. Authority wins one front; Dominance wins and defends many at once, weaponising Pillar 13 (Competitive Citation Share & Defence) into an active displacement workstream and adding a dedicated pod and in-house enablement. The reporting and competitive war-room layer is what you are paying for.

Can the Synaptic Audit fee be credited towards Dominance?

Yes, if you start any MarGen retainer within 30 days of a Synaptic Audit, the £2,950 fee is credited in full against your first month. Most Dominance engagements, however, begin with a scoping conversation given their bespoke, multi-front nature.

MarGen Dominance: Category Ownership in AI Search (from £12,950/mo)

Q: What results does Dominance promise?

The de-risked promise is sustained, defensible citation share across your full footprint, with active displacement of named competitors over the engagement. As with every MarGen tier, we promise an evidenced trajectory, not a guaranteed end-state.

MarGen Dominance is the top tier of our packages and pricing ladder: from £12,950/month, bespoke, on a 12-month minimum engagement. It is built for one outcome, becoming the default answer across your entire category footprint, and defending that position against named competitors.

Tagline: “Become the default. Everywhere AI looks.”

Ideal For

Organisations running several brands, regions or product lines, where the hard part is entity architecture rather than content
Firms with a named competitor to displace deliberately rather than merely out-publish
Groups where different divisions have genuinely different buyers and competitor sets
Teams that intend to bring capability in-house eventually and want the enablement built in
Not ideal for: a single brand with a single market. That is Authority, and paying Dominance rates for it buys capacity you will not use.

What You Get: Everything in Authority, Plus

A multi-front Engine, all 13 pillars of the Synaptic Authority Engine run across multiple verticals, products or regions simultaneously.
A dedicated delivery pod, rather than a shared lead.
Frequent monitoring with rapid-response alerting, mapped to real tool capability, never an over-promised “real-time” we cannot operate.
Done-with-you in-house team enablement, building the capability inside your organisation.
A dedicated competitor-displacement workstream, Pillar 13 weaponised, actively removing named rivals from target answers and defending won positions.
Priority strategic access, custom reporting, and executive business reviews.

How Dominance Differs

Authority wins a single front, one category, one market. Dominance removes that ceiling and operates across your full footprint at once. The defining addition is the active displacement workstream: where Authority tracks competitive citation share, Dominance attacks it, displacing rivals from the answers that matter and defending the positions you win.

This is a partnership tier. There is no higher rung; retention is expansion, more fronts, certification, and a multi-year relationship. These engagements become flagship proof of what the Synaptic Authority Engine can do.

The Honest Outcome

Dominance’s de-risked promise: sustained, defensible citation share across your full footprint, with active displacement of named competitors over the engagement. As with every MarGen tier, that is an evidenced trajectory (the work, the measurement, and the direction of travel) not a guaranteed end-state we do not fully control.

How to Start

Dominance engagements are scoped to your footprint, so they usually begin with a strategic conversation. Start with a free AI Visibility Audit to establish your baseline, then see the full packages and pricing breakdown to understand how Dominance builds on Foundation and Authority.