Everything You Need to Build AI Visibility
This is MarGen’s central learning hub — the single page that connects you to every guide, comparison, sector analysis, and practical resource we publish. Whether you are a marketing director evaluating GEO for the first time or a practitioner building an AI visibility programme, start here.
We publish regularly. Bookmark this page.
GEO Guides
Generative Engine Optimisation is the practice of engineering your brand’s visibility inside AI-generated answers. These guides cover the discipline from first principles through to advanced implementation.
- What Is GEO? Generative Engine Optimisation Explained
- The Definitive Guide to GEO in 2026
- How to Get Cited by ChatGPT and Perplexity: A Practical GEO Guide
- How to Write Content That AI Models Actually Cite
- How to Audit Your AI Search Visibility
- The 90-Day AI SEO Plan
- Prompt Cluster Research: Finding the Questions AI Answers in Your Market
- Building Your Brand’s Entity Signals for AI Visibility
- GEO Glossary: 50 Terms for Regulated Sector Marketers
GEO Resource Hub: GEO: Generative Engine Optimisation — The Complete Resource Hub
AEO Guides
Answer Engine Optimisation focuses on appearing in direct answer formats — featured snippets, People Also Ask, and AI-generated answer boxes.
- What Is AEO? Answer Engine Optimisation Explained
- AI Overviews: What They Are and How to Appear in Them
- Featured Snippets in 2026: How to Win Position Zero
- Voice Search Optimisation in 2026
- Speakable Schema and Voice Search for B2B in 2026
AEO Resource Hub: AEO: Answer Engine Optimisation — The Complete Resource Hub
Want it delivered? MarGen is a UK AEO agency. If you are comparing suppliers first, see six UK AEO agencies compared.
Framework and Methodology Guides
Understanding how GEO, AEO, AIO, and SXO fit together — and how to implement them systematically.
- GEO vs AEO vs SEO: What’s the Difference?
- The GEO, AEO, AIO, SXO Framework: A Complete Introduction
- AI SEO 2026: Complete Guide to GEO, AEO, AIO, and SXO
- Schema Markup for SEO and AEO: The Complete Practical Guide
- Search Intent Matching: Why Most High-Traffic Pages Don’t Convert
- Keep Your AI Citations Through a Site Migration
Platform Guides and Comparisons
How AI platforms work, how they differ, and which tools to use for GEO monitoring.
- ChatGPT for Business: How It Retrieves and Cites Sources
- Perplexity vs Google AI Overviews for Regulated Sectors
- BrightEdge vs Conductor for GEO
- BrightEdge vs Semrush for GEO Tracking
Sector Guides
AI citation strategy differs by industry. These guides are built for specific verticals, with the regulatory context, trust requirements, and audience dynamics that generic advice ignores.
Financial Services
- GEO for Financial Services: The Definitive Guide
- GEO for Regulated Industries
- GEO for Independent Financial Advisers
- City of London Financial Services GEO
Insurance
Higher Education
Industrial and Supply Chain
Legal
Healthcare
Architecture
Recruitment
GEO by Location
MarGen serves businesses across the UK. Each location page covers the specific industries and competitive dynamics for that city.
- GEO Agency UK — National Hub
- London | Manchester | Birmingham | Leeds
- Edinburgh | Glasgow | Bristol | Sheffield
- Newcastle | Cardiff | Nottingham | Liverpool
Buyer Guides and Agency Selection
Making informed decisions about GEO investment and agency partnerships.
- How Much Does a GEO Agency Cost in the UK?
- Best GEO Agencies UK 2026
- Best AEO Agencies UK 2026
- How to Choose a GEO Agency: 12 Questions to Ask
- Red Flags When Hiring a GEO Agency
- GEO Agency vs Digital PR Agency: What’s the Difference?
- UK GEO Agency Buyer’s Guide
AI and Industry Analysis
How AI is transforming specific sectors and what it means for businesses operating within them.
- How AI Is Changing the B2B Buyer Journey in Regulated Sectors
- Zero-Click Search in Regulated Sectors
- UK Regulated Industry AI Search Adoption Research
- The FCA’s AI Regulatory Framework in 2026
Case Studies
Titled by the result, not the client. Regulated-sector clients are anonymised at their own request; the numbers are not.
- 0 to 37% AI citation frequency in 90 days: a UK regulated professional services firm, reaching 58% by six months
- 0 to 31% citation share on Consumer Duty queries in 90 days: a Midlands IFA practice
- 4% to 41% AI citation share in 12 months: a 28-fee-earner commercial law firm displacing a Tier 2 generalist
- 9% to 38% citation share, displacing a competitor 28 times its size: a £14m ARR UK SaaS firm
- Zero to 295,000 search impressions in 90 days: MarGen’s own site, no paid media, no purchased links
- 0 to 66,000 impressions across 37 UK cities: a new dental directory ranked on structure alone
Get Started
The best starting point is always a clear picture of where you stand. Our free AI Visibility Audit maps your brand’s citation presence across ChatGPT, Perplexity, Google AI Overviews, and Claude — and identifies the highest-impact opportunities.