MarGen Authority is the anchor of our packages and pricing ladder, and the tier most clients should target: £5,950/month (£6,500 for regulated sectors or multi-product complexity), with a 12-month minimum. Where Foundation fixes your foundations, Authority runs the full 13-pillar Synaptic Authority Engine to win the answer in your category.
Tagline: “Own the answer in your category.”
Ideal For
- Brands whose entity and content are already sound, and whose remaining gap is that nobody independent is saying anything about them
- Regulated firms in financial services, legal or healthcare, where the compliance layer is the reason this is harder and the reason it is defensible once won
- Businesses with a named competitor visibly winning the answers they want
- Anyone who has done a Foundation quarter and can see off-site authority is now the ceiling
- Not ideal for: brands that have not fixed entity and extractability yet. Authority work compounds on those foundations, and without them it is expensive and slow.
What You Get: Everything in Foundation, Plus
- The full 13-pillar Synaptic Authority Engine, run in full rather than rotated.
- An expanded query universe (~75 commercial + informational) with competitor citation-share tracking.
- Digital PR and off-site authority building, the defining lever. We earn mentions on the exact source domains AI already cites for your queries (Pillars 4–7).
- Higher content volume plus a quarterly flagship citation-magnet asset (Pillar 10), purpose-built to be the quotable answer to a priority query.
- A regulated-sector compliance layer, FCA / SRA / CQC-aware citation building. The genuine, hard-to-copy moat.
- A named delivery lead with bi-weekly strategy calls.
- A quarterly business review tied to AI-sourced pipeline.
Why Authority Is the Anchor
Most serious B2B brands belong here. Below this tier, you are buying tactics; from Authority up, you are buying a programme. The step up from Foundation is not incremental, it adds the entire Credibility domain (third-party authority, source presence, reviews and relationships) that Foundation structurally cannot touch, and it is that off-site authority work which separates real GEO from rebranded SEO.
The £5,950 price sits squarely in the honest UK mid-market band (£4,000–£10,000) for genuine GEO programmes, and properly funds the digital-PR and named-lead resourcing the tier requires.
The Honest Outcome
Authority’s de-risked promise: measurable citation-share growth on your priority commercial queries within 90 days, with a clear, evidenced path to category citation leadership. We promise the work, the measurement, and the trajectory, not a guaranteed competitive end-state we do not fully control. In regulated sectors especially, unsubstantiated performance guarantees are a compliance risk in their own right, so we do not make them.
When to Step Up to Dominance
Authority’s scope is a single front, one category, one market. When you win that front and ask “can we do this across our other verticals, products or regions?”, that is the Dominance pitch. Authority’s single-front focus is the honest ceiling Dominance removes.
How to Start
Begin with a free AI Visibility Audit, or prove the model first with the one-off £2,950 Synaptic Audit, its fee is credited in full against your first Authority month if you continue within 30 days. Compare all three tiers in the full packages and pricing breakdown.