MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
Is SEO Dead Because of AI? The Honest 2026 Answer
Is SEO dead because of AI? No — but it is no longer enough on its own. Search is splitting into two channels: classic ranked results and AI-generated answers. …
GEO (Generative Engine Optimisation)
AI Search Optimisation for Fintech: How to Get Your Fintech Cited by AI
To get your fintech cited by AI search engines, you need to build verifiable trust signals — FCA authorisation, comparison-site presence, and strong verified …
GEO (Generative Engine Optimisation)
How to Get Your Products Recommended by ChatGPT (E-commerce GEO)
To get your products recommended by ChatGPT, you need clean structured product data, a strong and recent review profile, and answer-first buying-guide content …
GEO (Generative Engine Optimisation)
How to Get Your SaaS Product Cited by ChatGPT
To get your SaaS product cited by ChatGPT, you need to build entity authority across the sources ChatGPT trusts — G2, Capterra, TrustRadius and software …
GEO (Generative Engine Optimisation)
Case Study: B2B SaaS — Displacing the Category Leader in AI Citation Share
This case study describes a UK B2B SaaS firm in the workflow automation space, anonymised at client request. At engagement, the firm had £14m ARR, 80 staff, and …
GEO (Generative Engine Optimisation)
Case Study: Specialist Law Firm — From 4% to 41% AI Citation Share via Named-Partner Authority
This case study describes a 28-fee-earner UK specialist commercial law firm based outside London, anonymised at client request. The firm had a strong reputation …
AI Search Research
AI Search Adoption Statistics UK 2026 | How British Buyers Now Find Suppliers
This page consolidates verified UK AI search adoption statistics for 2026 — across general adoption, platform share, B2B and B2C buyer behaviour, …
AI Search Research
UK Legal Sector AI Search Statistics 2026 | Citation, Adoption & Buyer Behaviour
This page consolidates verified UK legal sector AI search statistics for 2026 — covering buyer behaviour around external counsel selection, citation share …
AI Search Research
Financial Services AI Search Statistics UK 2026 | Citation, Adoption & Buyer Behaviour
This page consolidates verified UK financial services AI search statistics for 2026 — covering buyer behaviour, citation share, AI adoption inside regulated …
GEO (Generative Engine Optimisation)
AI Search Audit Pricing UK 2026 | What an AI Visibility Audit Should Cost
What should you pay for an AI search visibility audit in 2026? UK agencies now run a wide range of audit offerings, from genuinely free sales pre-qualifiers to …
GEO (Generative Engine Optimisation)
Regulated Sector GEO Pricing UK 2026 | FCA, SRA, NICE Compliant AI Search
Compliant GEO in regulated sectors has its own pricing reality. The basic mechanics — entity authority, citation-intent content, third-party placement, …
AEO (Answer Engine Optimisation)
AEO Agency Pricing UK 2026 | Answer Engine Optimisation Cost Guide
What should you actually pay for AEO (Answer Engine Optimisation) in 2026? UK market pricing has stabilised over the past 18 months as serious agencies have …