MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
Traffic With Intent: Why Falling Visibility Can Mean Rising Enquiries
In June, one of our client sites had 19,144 impressions in Google and produced no enquiries at all. By August it had 731 impressions, a fall of 96%, and it was …
GEO (Generative Engine Optimisation)
AI Search Marketing for Small Business: Budget, Owner and Monthly Rhythm
This page is about the operating model: what it costs, who does it, what happens each month and when to stop. The tactics are a separate question and they are …
GEO (Generative Engine Optimisation)
AI Agents for Marketing: What They Do Well, and Where They Cost You Citations
AI agents are useful for the work around content and risky at the content itself. And there is a second half nobody discusses: agents that arrive at your site …
GEO (Generative Engine Optimisation)
Conversational Marketing AI: The Two Conversations, and Which One Matters
There are two conversations in conversational marketing, and most budgets go to the wrong one. The first is the chat on your website, serving people who already …
GEO (Generative Engine Optimisation)
AI-Powered Customer Journeys: What Breaks When an Assistant Sits in the Middle
AI has not replaced the buying path. It has compressed the middle of it and moved that middle somewhere you cannot see. Buyers arrive already researched, …
GEO (Generative Engine Optimisation)
AI Search for Retail: Product Data Is the Problem, Not Content
Retailers lose AI visibility at the product data layer, and then spend the budget on content. An assistant answering “waterproof walking boots, wide …
GEO (Generative Engine Optimisation)
How to Audit Your Off-Site AI Ecosystem: A One-Day Method
The fastest way to find out what AI models believe about your business is to ask them, then go and find the sources that made them believe it. This is a one-day …
GEO (Generative Engine Optimisation)
Media Distribution and Entity Reinforcement: Coverage That Actually Reinforces You
Most press coverage does nothing for AI visibility, because it names you without describing you. A mention in a national that says “Smith Consulting was …
GEO (Generative Engine Optimisation)
Public Records and Governance Surfaces: The Most Authoritative Data You Never Check
Companies House, the FCA, the SRA and the CQC describe your business with more authority than your own website, and almost nobody checks what they say. They are …
GEO (Generative Engine Optimisation)
Social Platform Consistency: Why Your Profile Data Matters More Than Your Posting
For AI search, a social profile is an entity record that happens to have a feed attached. The fields matter. The posting mostly does not. LinkedIn, Facebook and …
GEO (Generative Engine Optimisation)
Review Platforms and Trust Signals: What AI Reads That Google Never Did
Assistants read review text, not just the star average. That single change makes what your reviews say more valuable than how many you have. A review naming the …
GEO (Generative Engine Optimisation)
Ecosystem Validation for AI Search: The Corroboration Layer Outside Your Website
AI models verify what you say about yourself against sources you do not own. Ecosystem validation is the work of making those sources agree with you. Public …