MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
Ahrefs Brand Radar vs GEO Agency: Research vs Results
Ahrefs indexes over 14 billion web pages and tracks more than 11 billion keywords, making it one of the most comprehensive SEO data platforms ever built. Its …
GEO (Generative Engine Optimisation)
Building In-House GEO vs Hiring an Agency: Full Cost Comparison
The average UK salary for a senior SEO specialist in 2026 is £55,000–£72,000. For a GEO specialist — someone who understands entity optimisation, citation …
GEO (Generative Engine Optimisation)
Content Marketing vs GEO for Regulated Businesses
78% of UK financial services firms publish regular content, but only 11% of that content is ever cited by AI search platforms. The gap between content that …
GEO (Generative Engine Optimisation)
Entity SEO vs GEO: Is the Knowledge Graph Part of Generative Engine Optimisation?
Google’s Knowledge Graph contains over 500 billion facts about 5 billion entities as of 2025. Those entities — people, brands, places, concepts — are the …
GEO (Generative Engine Optimisation)
GEO Agency vs GEO Tool: Do You Need Both?
72% of UK businesses that subscribed to a GEO monitoring tool in 2025 still had zero AI citations after six months. The tool showed them the problem. It did not …
GEO (Generative Engine Optimisation)
GEO vs Digital PR: Which Builds Better AI Authority?
Digital PR campaigns generated an average of 24 referring domains per campaign in 2025, according to BuzzStream’s annual report. Those links build …
GEO (Generative Engine Optimisation)
Link Building vs GEO Citation Building: What's the Difference?
The average cost of acquiring a single high-quality backlink in the UK reached £320 in 2025, up 28% from 2023, according to Aira’s annual link building …
GEO (Generative Engine Optimisation)
LLMO vs GEO vs AEO: The Terminology Problem, Solved
A 2026 search marketing survey by Search Engine Journal found that 62% of marketers could not accurately define the difference between GEO, AEO, and LLMO — and …
GEO (Generative Engine Optimisation)
Otterly AI vs GEO Agency: DIY vs Hire
Otterly AI processes over 500,000 AI search queries per month for its users, making it one of the fastest-growing AI visibility monitoring platforms since its …
GEO (Generative Engine Optimisation)
Peec AI vs GEO Agency: What's the Difference?
Peec AI tracked over 2 million AI-generated responses across ChatGPT, Perplexity, and Google AI Overviews in 2025, making it one of the most comprehensive GEO …
GEO (Generative Engine Optimisation)
Profound AI vs GEO Agency: Enterprise Tracking vs Managed Programme
Profound AI raised $3.5 million in seed funding in 2025, positioning itself as the enterprise-grade solution for AI search visibility tracking. Its platform …
GEO (Generative Engine Optimisation)
Semrush AI Toolkit vs GEO Agency: Is the Tool Enough?
Semrush reported 117,000 paying customers in Q4 2025, making it the most widely adopted SEO platform in the world. Its AI Toolkit — launched in stages …