MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
GEO Agency Pricing Guide 2026: What UK Businesses Should Expect to Pay
The Pricing Conversation Most Agencies Avoid GEO agency pricing in the UK remains opaque. Unlike SEO — where a decade of market maturity has created broadly …
GEO (Generative Engine Optimisation)
GEO and AEO Glossary: 60 Terms Every Marketer Needs to Know in 2026
The Vocabulary of AI Visibility Is Growing Twelve months ago, the GEO lexicon comprised perhaps 30 terms that most practitioners would recognise. By Q1 2026, …
GEO (Generative Engine Optimisation)
GEO for UK vs US Regulated Businesses: Key Differences That Matter
Same Discipline, Different Playbook GEO is a global discipline, but its application in regulated industries is profoundly shaped by local regulatory frameworks, …
GEO (Generative Engine Optimisation)
GEO in 2026 vs 2025: What Changed and What Is Coming Next
A Year That Changed Everything — And a Year That Will Change More Twelve months ago, Generative Engine Optimisation was a concept most UK marketers had heard of …
GEO (Generative Engine Optimisation)
GEO Results Timeline: When Will You See AI Citations?
The Question Every Client Asks First “How long until we see results?”
It is the first question in every GEO agency briefing, and it deserves an …
GEO (Generative Engine Optimisation)
GEO ROI: How to Build the Board Case for AI Search Investment
The Board Does Not Care About Citations. The Board Cares About Money. You are convinced that Generative Engine Optimisation matters. You have read the data on …
GEO (Generative Engine Optimisation)
How MarGen Evaluates GEO Agencies: Our Methodology Explained
Why We Publish Our Evaluation Methodology MarGen publishes comparative guides to GEO and AEO agencies. Those guides influence buying decisions, and that …
GEO (Generative Engine Optimisation)
How to Choose a GEO Agency for a Regulated Business: 15 Questions You Must Ask
Regulated Businesses Cannot Afford a Generic GEO Agency In Q1 2026, 68% of UK financial services firms reported that AI-generated search results now influence …
GEO (Generative Engine Optimisation)
How We Evaluate GEO Agencies: MarGen's Methodology
When we publish agency comparisons and “best of” lists, we follow a consistent evaluation methodology. This page explains exactly how we assess GEO …
GEO (Generative Engine Optimisation)
The GEO Maturity Model: Where Does Your Business Sit?
Most UK Businesses Do Not Know Where They Stand When MarGen conducts AI citation audits for prospective clients, we ask the same opening question: “Where …
GEO (Generative Engine Optimisation)
The Northern England GEO Opportunity: Sheffield, Leeds, and Manchester
The North Is Underserved. That Is the Opportunity. Northern England is home to 15.5 million people, generates £370 billion in annual GVA, and contains some of …
GEO (Generative Engine Optimisation)
What Does a GEO Programme Look Like Week by Week?
Demystifying the GEO Process Most businesses considering a GEO programme have a clear understanding of what they want — AI visibility, citations, leads — but …