MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
How to Get Your Accountancy Practice Visible in AI Search Results
To get your accountancy practice visible in AI search results, you need to build entity authority that links your firm to professional body registrations …
GEO (Generative Engine Optimisation)
How to Get Your Business to Appear in ChatGPT Answers
To get your business cited in ChatGPT answers, you need to build what is known as entity authority across the web. ChatGPT draws from a combination of its …
GEO (Generative Engine Optimisation)
How to Get Your Construction Company Visible in AI Search Results
To get your construction company visible in AI search results, you need to build entity authority through industry accreditations (CHAS, Constructionline, …
GEO (Generative Engine Optimisation)
How to Get Your Healthcare Practice Visible in AI Search Results
To get your healthcare practice visible in AI search results, you need to build entity authority that connects your practice to regulatory registrations (CQC, …
GEO (Generative Engine Optimisation)
How to Get Your IFA Practice Visible in AI Search Results
To get your IFA practice visible in AI search results, you need to build entity authority that links your firm to the FCA register, recognised financial …
GEO (Generative Engine Optimisation)
How to Get Your Law Firm to Appear in AI Search Results UK
To get your law firm visible in AI search results, you need to build entity authority that connects your firm to the SRA register, recognised legal directories …
GEO (Generative Engine Optimisation)
How to Measure Your AI Search Visibility: The Complete Guide
To measure your AI search visibility, you need to track three primary metrics: citation frequency (how often AI systems mention your brand), citation accuracy …
GEO (Generative Engine Optimisation)
Why Your Business Doesn't Appear in AI Search Results (And How to Fix It)
The most common reason your business does not appear in AI search results is weak entity authority. AI systems like ChatGPT, Perplexity, and Google AI Overviews …
GEO (Generative Engine Optimisation)
Your Competitors Appear in AI Answers and You Don't — Here's Why and How to Fix It
If your competitors appear in AI answers and you do not, the reason is almost certainly that they have stronger entity authority — the combination of structured …
GEO (Generative Engine Optimisation)
Your SEO Agency Says They Do GEO But Nothing Is Changing — What to Do
If your SEO agency claims to offer GEO but your AI search visibility has not improved after 3-4 months, the most likely explanation is that they are relabelling …
GEO (Generative Engine Optimisation)
Best GEO Tools UK 2026: Regulated Sector Evaluation and Comparison
The GEO Tool Landscape Has Matured — But Not Equally In early 2025, GEO monitoring meant manually querying AI platforms and recording citations in spreadsheets. …
GEO (Generative Engine Optimisation)
GEO Agency Contract Guide: What Should Be in It and What to Negotiate
Why GEO Contracts Deserve More Attention Than SEO Contracts The average UK business spends 23 minutes reviewing an agency contract before signing. For GEO …