MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
AI Brand Trust Signals: What Makes a Model Willing to Vouch for You
Trust signals are what make a model willing to attach its own credibility to naming you. They are a different problem from entity signals. Entity signals answer …
GEO (Generative Engine Optimisation)
AI Search for Local Business: How Assistants Build a Local Recommendation
An AI assistant answering a local question does not rank websites. It assembles one recommendation from six data sources, and it favours the businesses those …
GEO (Generative Engine Optimisation)
AI Search for Small Business: What Actually Works at Under 20 Staff
Small businesses can win in AI search, but not by doing a smaller version of what large businesses do. Assistants assemble one answer rather than ranking ten …
GEO (Generative Engine Optimisation)
AI Visibility Strategy: How to Build One That Survives Contact With a Budget
An AI visibility strategy is four decisions: which answers you intend to be named in, in what order you will earn them, what evidence you will accept that it is …
GEO (Generative Engine Optimisation)
Entity Authority vs Entity Manipulation: How to Tell What You Are Buying
Entity authority is earned. Entity manipulation is manufactured. Both promise the same outcome, both produce numbers that look similar in a report, and one of …
GEO (Generative Engine Optimisation)
GEO for Logistics and Supply Chain
Ask an assistant for a UK freight forwarder and it will name the same three or four global carriers every time. Ask it for a forwarder who handles …
GEO (Generative Engine Optimisation)
GEO for Manufacturers and Engineering Firms
A design engineer specifying a component now asks an assistant who makes it before they open a search engine. If your specifications live in a PDF, you are not …
GEO (Generative Engine Optimisation)
GEO for Universities and Higher Education
Applicants are building their shortlist by asking an AI assistant, and most university course pages cannot be read by one. By the time somebody arrives on your …
GEO (Generative Engine Optimisation)
GEO for Insurance Brokers and Insurers
When someone asks an AI assistant for an insurance broker who handles their specific risk, a small number of firms get named. If you are not one of them, the …
GEO (Generative Engine Optimisation)
Keep Your AI Citations Through a Site Migration
You have a launch date. On that date you can lose every AI citation your business has, and not find out for three months. Redirects protect your rankings. They …
GEO (Generative Engine Optimisation)
Enterprise GEO Agency for UK Brands
Enterprise GEO is generative engine optimisation run across a portfolio rather than a single site. Multiple brands, multiple regions, multiple product lines, …
GEO (Generative Engine Optimisation)
White Label GEO for UK Agencies
White label GEO is generative engine optimisation delivered by a specialist and presented under your agency’s brand. You keep the client, the contract and …