MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
AI (Artificial Intelligence)
Building Your Brand's Entity Signals for AI and Search Visibility
AI models and search engines do not just read your content. They build a model of who you are based on signals from across the web. This model, your entity, is …
AI (Artificial Intelligence)
Content Repurposing with AI: How to Get 10x Output from Every Article
The businesses winning at content marketing in 2026 are not those that produce the most content from scratch. They are the ones that extract the most value from …
GEO (Generative Engine Optimisation)
Search Intent Matching: Why Most High-Traffic Pages Do Not Convert
Your analytics dashboard shows 50,000 visits to a blog post. Your sales team is getting very few enquiries from the blog. Your bounce rate on that page is 84%. …
SEO
Programmatic SEO: How to Create Hundreds of High-Quality Pages at Scale
Some of the most search-dominant websites in their categories did not get there by writing individual articles about every possible topic. They got there by …
GEO (Generative Engine Optimisation)
The GEO, AEO, AIO, SXO Framework: A Complete Introduction
The challenge facing any business serious about search visibility in 2026 is not choosing between different approaches. It is understanding that modern search …
AI (Artificial Intelligence)
How to Audit Your AI Search Visibility (And What to Do About the Gaps)
Before you can improve your search visibility, you need to know where you stand. For most businesses, that means running an audit they have never done before: a …
GEO (Generative Engine Optimisation)
The 90-Day AI SEO Plan: How to Implement GEO, AEO, AIO, and SXO from Scratch
The most common reason businesses fail to implement a modern search strategy is not lack of knowledge. It is lack of sequencing. They know what to do but not …
B2B Growth Methods
MarGen vs Omniscient Digital and RevenueZen: UK vs US B2B GEO Comparison
Verdict: Omniscient Digital and RevenueZen are both excellent US B2B GEO agencies with strong SaaS track records. For UK businesses — and particularly UK …
GEO (Generative Engine Optimisation)
MarGen vs First Page Sage: UK Alternative for Regulated Sectors
Verdict: First Page Sage is legitimately one of the best GEO agencies in the world — they pioneered the discipline and their research output is outstanding. …
GEO (Generative Engine Optimisation)
MarGen vs Passion Digital: Which Agency After the Pixis Acquisition?
Verdict: Passion Digital is a well-regarded London agency with genuine GEO capability, now backed by Pixis.ai’s AI platform technology. For enterprise …
AI Citations
MarGen vs Whitehat SEO: B2B AEO and GEO Agency Comparison
Verdict: Whitehat SEO is an excellent B2B AEO and SEO agency with genuine pipeline-reporting discipline. For B2B SaaS businesses using HubSpot, they are hard …
B2B Growth Methods
MarGen vs Appear Online: Regulated B2B GEO Agency Comparison
Verdict: Appear Online is one of MarGen’s closest competitors — both serve regulated sectors and both take GEO seriously as a discipline. The difference …