MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
AI SEO in 2026: The Complete Practitioner's Guide to GEO, AEO, AIO and SXO
Introduction: The New Rules of Search Visibility Search has changed more in the last 18 months than in the previous decade. AI-generated answers now appear at …
AEO
What Is AEO? Answer Engine Optimisation Explained
The old goal of SEO was position 1. The new goal is position zero: the answer that appears before any ranked result, pulled directly from your page and …
AI (Artificial Intelligence)
What Is AIO? AI Implementation Optimisation for Content and Marketing
Every marketing team in 2026 is using AI tools. Most of them are using those tools inefficiently.
They paste content into ChatGPT without a system. They …
SXO
What Is SXO? Search Experience Optimisation Explained
Most SEO conversations end at the click. The ranking is won. The snippet is claimed. The AI tool cites your brand. Someone lands on your website.
And then …
GEO (Generative Engine Optimisation)
How to Get Cited by ChatGPT and Perplexity: A Practical GEO Guide
The question is simple but the answer requires real work: how do you get AI tools to mention your brand when someone asks a question in your space?
This guide …
GEO (Generative Engine Optimisation)
Featured Snippets in 2026: How to Win Position Zero
Position 1 in Google is no longer the most valuable position. Position zero, the featured snippet that sits above all ranked results, commands more attention, …
AI (Artificial Intelligence)
How to Write Content That AI Models Actually Cite
There is content that AI models cite, and there is content they ignore. The difference is not always quality in the traditional sense. It is structure, clarity, …
AEO
Schema Markup for SEO and AEO: The Complete Practical Guide
Schema markup is the single most underdeployed technical tool in most businesses’ search strategy. The majority of websites have either no schema, minimal …
SXO
Core Web Vitals and SXO: How Page Speed Affects Conversions and Rankings
Core Web Vitals became a confirmed Google ranking factor in 2021. Since then, the metrics have been updated, the thresholds have tightened, and the proportion …
AI (Artificial Intelligence)
AI Overviews: What They Are and How to Appear in Them
Google AI Overviews are the boxed AI-generated summaries that now appear at the top of millions of Google searches. They intercept user attention before any …
AEO
Voice Search Optimisation in 2026: The AEO Practitioner's Guide
Voice search is no longer a novelty. It is the default interface for tens of millions of daily queries, from quick factual lookups to local business searches to …
AI (Artificial Intelligence)
Prompt Cluster Research: How to Find the Questions AI Is Answering in Your Market
If keyword research is the foundation of traditional SEO, prompt cluster research is the foundation of GEO. It is the practice of mapping the specific questions …