MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
Contact MarGen: Get Your Free AI Visibility Audit
We would like to hear from you. Whether you have a question about AI search visibility, want to understand how GEO could work for your firm, or are ready to get …
GEO (Generative Engine Optimisation)
FCA Consumer Duty: The GEO Content Opportunity for Financial Services Firms
The FCA’s Consumer Duty came into force on 31 July 2023 for new and existing products, and by 31 July 2024 it applied to all closed products and services. …
GEO (Generative Engine Optimisation)
GEO FAQ: 40 Questions About Generative Engine Optimisation Answered
Everything UK businesses need to know about Generative Engine Optimisation, answered in plain English. This FAQ covers the basics, the technical details, …
GEO (Generative Engine Optimisation)
UK AI Search Statistics 2026: The MarGen Reference List
This is MarGen’s maintained reference list of AI search statistics relevant to UK businesses and marketers. We update these figures as new data becomes …
GEO (Generative Engine Optimisation)
UK Regulated Industry AI Search Adoption: Original Research Report
Executive Summary AI search is reshaping how buyers discover and evaluate regulated service providers in the UK. This report presents MarGen’s analysis of …
GEO (Generative Engine Optimisation)
Case Study: 0 to Cited in 90 Days — How a Regulated B2B Firm Built AI Visibility
The Starting Point: Invisible to AI A UK-based regulated professional services firm came to MarGen with a problem that is becoming increasingly common: strong …
GEO (Generative Engine Optimisation)
AEO: Answer Engine Optimisation — The Complete MarGen Resource Hub
Answer Engine Optimisation is the discipline of structuring your content so that search engines and AI platforms select it as the direct answer to a …
GEO (Generative Engine Optimisation)
AI Citation Authority: How to Get Cited by ChatGPT, Perplexity, and Google AI
AI citation authority is the measure of how likely an AI platform is to reference your brand, your content, or your expertise when generating an answer to a …
GEO (Generative Engine Optimisation)
AI Search Platforms: ChatGPT, Perplexity, Google AI Overviews, and Claude
The AI search landscape in 2026 is defined by four major platforms: ChatGPT (OpenAI), Perplexity, Google AI Overviews, and Claude (Anthropic). Each platform …
GEO (Generative Engine Optimisation)
FCA Consumer Duty: The GEO Content Opportunity for Financial Services Firms
The FCA Consumer Duty, which came into full effect for all products and services by 31 July 2024, requires financial services firms to deliver good outcomes for …
GEO (Generative Engine Optimisation)
GEO: Generative Engine Optimisation — The Complete MarGen Resource Hub
This is MarGen’s central resource for everything related to Generative Engine Optimisation. Whether you are encountering GEO for the first time or looking …
GEO (Generative Engine Optimisation)
Perplexity AI for Business: How to Optimise for AI-Powered Search
Perplexity AI has quietly become one of the most consequential shifts in how people find information online. With over 100 million monthly active users and …