MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
GEO vs SEO Agency: Which Does Your Business Actually Need?
Quick answer: If most of your leads come from traditional Google search results, an SEO agency still delivers value. If your prospects are increasingly using …
GEO (Generative Engine Optimisation)
In-House GEO vs Hiring a GEO Agency: An Honest Comparison
Quick answer: Building GEO in-house gives you long-term control but requires specialist skills that barely exist in the job market yet, significant tooling …
GEO (Generative Engine Optimisation)
MarGen vs Hallam: GEO Agency Comparison for UK Businesses
Quick answer: Hallam is a well-respected full-service digital marketing agency with offices in Nottingham and London, delivering SEO, PPC, content, and digital …
GEO (Generative Engine Optimisation)
MarGen vs Minuttia: GEO Agency Comparison for Content-Led Businesses
Quick answer: Minuttia is a content and SEO agency that builds organic growth through in-depth content strategy and technical SEO. MarGen is a specialist GEO …
GEO (Generative Engine Optimisation)
NICE Technology Appraisals and AI Citations: A GEO Opportunity for Healthcare and Medtech
Quick answer: NICE technology appraisals generate structured, evidence-based evaluations that AI systems treat as high-authority content. Healthcare and …
GEO (Generative Engine Optimisation)
SRA Transparency Rules and AI Visibility: How Compliance Creates Citation Authority for Law Firms
Quick answer: The SRA Transparency Rules require law firms to publish pricing, service descriptions, complaints data, and regulatory information. Most firms …
GEO (Generative Engine Optimisation)
GEO Agency Bristol: AI Visibility for The South West Businesses
Bristol Businesses Are Being Recommended by AI — Is Yours? Bristol is the economic engine of the South West, with a fast-growing tech sector, a cluster of …
GEO (Generative Engine Optimisation)
GEO Agency Cardiff: AI Visibility for Wales Businesses
Cardiff Businesses Are Being Recommended by AI — Is Yours? Cardiff is Wales’s commercial capital with a rapidly diversifying economy. The city’s …
GEO (Generative Engine Optimisation)
GEO Agency Edinburgh: AI Visibility for Scotland Businesses
Edinburgh Businesses Are Being Recommended by AI — Is Yours? Edinburgh is Europe’s second largest financial centre after London. With over 500 financial …
GEO (Generative Engine Optimisation)
GEO Agency Newcastle: AI Visibility for The North East Businesses
Newcastle Businesses Are Being Recommended by AI — Is Yours? Newcastle and the North East have one of the UK’s fastest-growing digital economies. The …
GEO (Generative Engine Optimisation)
GEO Agency Sheffield: AI Visibility for South Yorkshire Businesses
Sheffield Businesses Are Being Recommended by AI — Is Yours? Sheffield is undergoing a significant economic transformation. The Advanced Manufacturing Research …
GEO (Generative Engine Optimisation)
AI Search in the UK: A 2026 State of the Market Report
The way UK buyers find businesses has changed more in the past eighteen months than in the previous decade. AI search is no longer a novelty or a tech-industry …