MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
Microsoft Copilot: How to Appear in Enterprise AI Search
Microsoft Copilot is quietly becoming one of the most consequential AI discovery channels for B2B brands. With over 400 million Microsoft 365 users worldwide …
GEO (Generative Engine Optimisation)
Robots.txt and AI Crawlers: GPTBot, ClaudeBot, PerplexityBot — Block or Allow?
Every major AI company now operates web crawlers that visit your site, read your content, and use it to train models or generate real-time answers. GPTBot …
GEO (Generative Engine Optimisation)
YMYL and AI Search: Why Regulated Sector Content Is Treated Differently
YMYL — Your Money or Your Life — is Google’s classification for content that could significantly affect a person’s health, financial stability, …
GEO (Generative Engine Optimisation)
Alternatives to First Page Sage for UK Businesses
Quick answer: First Page Sage is a respected US-based agency specialising in thought leadership SEO for B2B companies. However, UK businesses face distinct …
GEO (Generative Engine Optimisation)
Building Safety Act 2022: The GEO Opportunity for UK Construction Firms
Quick answer: The Building Safety Act 2022 introduced the most significant regulatory change in UK construction in a generation. The golden thread …
GEO (Generative Engine Optimisation)
ChatGPT vs Perplexity vs Google AI Overviews: Which Matters Most for UK B2B?
Quick answer: All three platforms matter, but they matter differently depending on your sector and buyer profile. Google AI Overviews has the largest reach, …
GEO (Generative Engine Optimisation)
GEO for B2B SaaS: The Complete Playbook for AI Citation Authority
Quick answer: B2B SaaS buying journeys are increasingly AI-mediated. Buyers ask ChatGPT to compare platforms, use Perplexity to research solutions, and …
GEO (Generative Engine Optimisation)
GEO for NHS Trusts and Healthcare Commissioners: Public Sector AI Visibility
Quick answer: NHS trusts and healthcare commissioners face a new challenge: patients and professionals increasingly use AI tools for health information, …
GEO (Generative Engine Optimisation)
GEO for Physiotherapy and Allied Health: Building AI Visibility for Patient Discovery
Quick answer: Patients increasingly use AI tools to research physiotherapy options, compare approaches, and find specialists for specific conditions. HCPC …
GEO (Generative Engine Optimisation)
GEO for UK Accountancy Practices: AI Visibility in the Making Tax Digital Era
Quick answer: UK business owners increasingly use AI tools to find and evaluate accountants. “Best accountant for Making Tax Digital,” …
GEO (Generative Engine Optimisation)
GEO for UK Dental Practices: Winning Patients Through AI Search
Quick answer: Patients increasingly research dental treatments and practices through AI tools before making contact. “Best dentist for dental implants …
GEO (Generative Engine Optimisation)
GEO for Wealth Managers and Asset Managers: AI Visibility for HNW Client Discovery
Quick answer: High-net-worth clients are using ChatGPT, Perplexity, and Google AI Overviews to research wealth management options, compare providers, and …