MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
Speakable Schema and Voice Search for B2B in 2026: Still Relevant or Quietly Dead?
The Promise That Didn’t Quite Materialise Voice search was supposed to transform B2B marketing. By 2020, according to the predictions that circulated …
GEO (Generative Engine Optimisation)
Zero-Click Search in Regulated Sectors: Why Being Cited Still Matters Without a Click
The Click Is Disappearing. The Citation Is Not. Zero-click search — where a user gets their answer directly from the search results page without clicking …
GEO (Generative Engine Optimisation)
AI SEO Hub: The Relationship Between AI SEO, GEO, and AEO
The terminology around AI-driven search optimisation has become genuinely confusing. AI SEO, GEO, AEO, AIO, SXO — each term describes a real discipline, but the …
GEO (Generative Engine Optimisation)
Case Study: How an IFA Practice Became the AI-Cited Answer for Consumer Duty Queries
In late 2025, a mid-sized IFA practice based in the Midlands approached MarGen with a specific problem. They had invested significantly in their Consumer Duty …
GEO (Generative Engine Optimisation)
GEO Agency UK: The Complete Buyer's Reference Guide
Choosing a GEO agency is not like choosing an SEO agency. The discipline is newer, the market is less mature, and the gap between agencies that genuinely …
GEO (Generative Engine Optimisation)
GEO for Construction: The Complete Resource Hub
The UK construction sector might not seem like an obvious candidate for AI search optimisation. But procurement teams, property developers, local authorities, …
GEO (Generative Engine Optimisation)
GEO for Financial Services: The Complete Resource Hub
Financial services is one of the sectors most affected by the shift to AI search — and one of the most underserved by agencies that understand both the …
GEO (Generative Engine Optimisation)
GEO for Healthcare: The Complete Resource Hub
Healthcare is one of the sectors where AI search has the most immediate impact on patient and client acquisition. When someone asks an AI platform “Who …
GEO (Generative Engine Optimisation)
GEO for Legal Services: The Complete Resource Hub
The legal sector faces a distinctive challenge in the AI search era. Law firms are built on expertise and reputation, but the way that expertise is discovered …
GEO (Generative Engine Optimisation)
GEO for Northern England: The Case for a Non-London Agency
There is an assumption embedded in the UK marketing industry that serious capability lives in London. If you want a top-tier agency, you look south. If you are …
GEO (Generative Engine Optimisation)
GEO vs AEO: Clearing Up the Confusion
Two acronyms are dominating UK digital marketing conversations in 2026: GEO and AEO. Both relate to AI search. Both promise to improve your visibility. And the …
GEO (Generative Engine Optimisation)
How MarGen's GEO Agency Model Differs From a Traditional SEO Retainer
Most agencies that now offer GEO services arrived at it the same way: they had an existing SEO practice, saw that AI search was becoming important, and added …