MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
GEO Agency Nottingham: AI Visibility for East Midlands Businesses
Nottingham Businesses Are Being Recommended by AI — Is Yours? Nottingham sits at the centre of the East Midlands, a region with one of the UK’s most …
GEO (Generative Engine Optimisation)
GEO Agency UK: National Generative Engine Optimisation Coverage
The UK’s GEO Agency — From London to Glasgow MarGen is a UK-based Generative Engine Optimisation agency serving businesses across England, Scotland, and …
GEO (Generative Engine Optimisation)
GEO Agency vs Digital PR Agency: What's the Difference and When Do You Need Each?
They Sound Similar. They Are Not. Both GEO agencies and digital PR agencies claim to build your brand’s authority online. Both talk about citations, …
GEO (Generative Engine Optimisation)
GEO for Architectural Practices: Winning AI Visibility Through Design Authority
Clients Are Researching Your Practice via AI Before You Know They Exist The traditional route to an architectural commission — personal referral, competition …
GEO (Generative Engine Optimisation)
GEO for Recruitment Firms: Winning AI Visibility With Candidates and Clients
Candidates and Clients Are Both Asking AI — Is Your Firm Being Recommended? Recruitment is a dual-audience business. You need to be visible to candidates …
GEO (Generative Engine Optimisation)
GEO Glossary: 50 Terms Every Regulated Sector Marketer Needs to Know
The Language of AI Visibility Generative Engine Optimisation is a young discipline with a rapidly expanding vocabulary. For regulated sector marketers — in …
GEO (Generative Engine Optimisation)
Harley Street Private Healthcare GEO: AI Visibility for Private Specialists
Private Patients Are Asking AI Before They Ask Their GP The referral pathway for private healthcare in the UK has changed. Patients — particularly self-pay …
GEO (Generative Engine Optimisation)
How AI Is Changing the B2B Buyer Journey in Regulated Sectors
The Research Phase Has Been Permanently Altered The B2B buyer journey in regulated sectors — financial services, legal, healthcare, engineering, professional …
GEO (Generative Engine Optimisation)
How to Choose a GEO Agency: 12 Questions to Ask Before You Hire
The GEO Agency Market Is Growing. So Is the Risk of Hiring the Wrong One. Generative Engine Optimisation is one of the fastest-growing disciplines in UK digital …
GEO (Generative Engine Optimisation)
Perplexity vs Google AI Overviews for UK Regulated Sectors
Two AI Search Platforms, Two Different Risk Profiles UK regulated businesses — financial services firms, law practices, healthcare providers — face a unique …
GEO (Generative Engine Optimisation)
Red Flags When Hiring a GEO Agency: 9 Warning Signs to Watch For
GEO Is Real. Not Every Agency Offering It Is. Generative Engine Optimisation has moved from emerging discipline to commercial priority for UK businesses faster …
GEO (Generative Engine Optimisation)
Resource Centre: GEO, AEO, and AI Visibility Guides for UK Businesses
Everything You Need to Build AI Visibility This is MarGen’s central learning hub — the single page that connects you to every guide, comparison, sector …